Article Reflection: "Employers Study Applicants Personalities"

I thought that the article was right on the money. When it says, "You can teach someone a technical skill, but you cannot teach them how to be a decent human being," they were correct. Some of the hiring techniques were very interesting. For instance, Microsoft holds their interviewees for 9 to 10 hours. That is insane. I understand their point. They don't think that people can BS a fake personality for 10 hours, but that seems a little bit over the top. I liked the way that Kaboom weeds applicants out. Their waiting room is like a playground, because what they do is build playgrounds. If someone just stands in the waiting room clinching their breifcase and doesn't sit on the playground equipment, they feel that the environment is not a good fit for that applicant.

Dual-Coding Theory

One commercial that stands out in my mind, as far as using dual-coding theory, is the K9 Advantex commercial. There is a dog singing a song about his camping experience without fleas because of the flea medication. While he is singing, the commercial shows him playing and having a good time. The actual words also come up across the bottom of the screen as he sings. I actually know the entire song and will probably never forget it. They did a great job of embedding this commercial into people's long term memory.

Business Writing Team, Tigers for Haiti

I think that my group has done a really great job so far in this class. We all get along very well, and everyone always does his or her part. Another positive thing about my group is that, so far, we have not had any problems meeting. Most of the time, our schedules matched. We decided to start meeting early in the semester so that we could spread the project out of a longer period of time.

I think that our final proposal turned out great. The effort from everyone in the group was amazing. In the end, we ended up with new friendships and a great Web site proposal that will hopefully help the AHF.