Dual-Coding Theory

One commercial that stands out in my mind, as far as using dual-coding theory, is the K9 Advantex commercial. There is a dog singing a song about his camping experience without fleas because of the flea medication. While he is singing, the commercial shows him playing and having a good time. The actual words also come up across the bottom of the screen as he sings. I actually know the entire song and will probably never forget it. They did a great job of embedding this commercial into people's long term memory.